Increasing Access to Nutrition in Allegheny County
Partner(s): Allegheny County Department of Human Services, Just Harvest, Greater Pittsburgh Food Bank
Status: In progress
Team: Kasun Amarasinghe, Alice Lai, Rayid Ghani
Background
Scope
In this effort, we have partnered up with the ACDHS with a short-term aim of increasing the SNAP enrollment of individuals and households that qualify but are currently not utilizing the program. To achieve this, we are developing a data-driven system that identifies individuals who are likely to be eligible but are not receiving SNAP with a plan of supporting an outreach program administered by the ACDHS. In Oct-Dec 2020, ACDHS and GPFCB identified 36000 households that received public benefits but did not receive SNAP and conducted a postcard campaign. This campaign yielded a 9% increase in enrollment. By supporting more “high-touch” outreach efforts (e.g., personalized text messages and phone calls) with predictive analytics, we aim to improve the enrollment rate by 30%.
Data and Ongoing Work
In our current work, we are using regularly collected administrative data from ACDHS that capture various county and state government service interactions of individuals to build machine learning (ML) models that predict the likelihood of SNAP eligibility for an individual. Using these ML predictions, ACDHS and their community organization partners will conduct targeted outreach to support the enrollment of eligible individuals.